With people today busier than ever and on the go with smart phones in hand, your small business needs to be able to integrate the technology your customers prefer into your marketing strategy. Two of the biggest growth areas are social media and mobile marketing.
Social media apps account for 30% of the time smart phone users spend accessing apps from their device. Facebook and Twitter account for a great amount of this time, so your company needs a profile and activity on both of these. Here are some of the other social media sites you may be interested in establishing a presence on:
Your social media presence will feed into your mobile marketing strategy and vice-versa. Using multiple channels will enable you to increase your brand recognition and bring in more business which translates to increased revenues.
Here are some specific ways to integrate social media and mobile marketing:
Once you have a social media presence, you can work in the other direction and link your mobile marketing back to your social media profiles. On your contact us page of your mobile website, be sure to have icon links to each of your social media profiles (you don’t have to include myLife, that’s more of a utility for you than your customer.)
Next, offer special discounts and promotions on your mobile website and through your mobile texting program to get customers to recommend you on LinkedIn or Google Plus+ or to “Like” you on Facebook or to check in with you on FourSquare.
Social media is social proof that your establishment is a place that others should frequent – by combining the accessibility of mobile marketing with the popularity of social media, you can most effectively promote your brand and increase your bottom line.